The Window to Everything

Glass. Glass. Say it often enough and it starts to sound really strange. If one word could define what differentiates Apple from all other computer and gadget makers at present it would be glass. First the iPhone, then the MacBooks and the displays and the iMac, and now the iPad.

The glass is the real “window” to the software—to the experience. The hardware disappears. The hardware is just there to support the glass. In 1984 the original Mac said that from now on you aren’t confronting a dark display with an impatient flashing cursor; you’re merely looking at a blank page—an empty canvas.

Now, in 2010 you are holding a real window in your hand; a window to everything. Go ahead and touch it. It won’t break.

That’s Thinking Different.

That’s the real difference.